![]() ![]() ![]() The establishment of an in-house digital team, and the partnership with Deloitte that helped rebuild the website and app, are a part of the steps the league has taken to deploy the $75 million in capital it raised last year. The WNBA now has a 12-person digital and content group. It is part of the WNBA’s digital transformation, itself an 18-month process, that included not only deciding which products to change and how they should look, but also the creation of a team to do it. The app redesign has been in the works since October and has undergone significant alteration. “Whether it’s the casual fan that just wants to learn about the content, or it’s the avid fan that already has League Pass and wants to go directly to watch the games.” “The biggest thing I think is the user experience and the journey to meet the fan where they are,” Ward said.
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